Billion Dollar Cookies

Lucrative: How to Scale Quickly

From the podcast:

If that landlord had not lowered the price of that building, I'm not sure where we would be today. — Jason McGowan

Why it matters: Strategic decisions can make or break a startup's trajectory. By negotiating a favorable lease, Crumbl established a critical foothold in the market that contributed to its rapid growth.

Action Step:

1. Negotiate better terms for your next lease.
2. Assess potential market impact on your growth strategy.
3. Consider short-term spots for testing concepts.

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Innovative: Revolutionizing Cookie Offerings

From the podcast:

What if we take the same methodology that we use in technology, this A/B testing model, and let's taste test our way to the perfect chocolate chip cookie — Jason McGowan

Why it matters: By applying tech principles to cookie baking, Crumbl optimized product development, ensuring customer preferences and maximizing engagement through data-driven decisions.

Action Step:

1. Implement A/B testing on your product offerings.
2. Collect customer feedback early and often.
3. Iterate based on data to improve experience.

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Fun: Engaging Customers via Social Media

From the podcast:

We carefully, over long periods of time, have built relationships with our customers. — Jason McGowan

Why it matters: Creating genuine interactions builds loyalty. Social media engagement can extend beyond sales, transforming customers into advocates and community members.

Action Step:

1. Respond to every customer inquiry on social media.
2. Request user-generated content as part of campaigns.
3. Highlight positive feedback in-store and online.

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Easy: Streamlining Operations for Growth

From the podcast:

We need to fire ourselves from jobs that can be easily done by somebody else. — Jason McGowan

Why it matters: Delegating tasks allows founders to focus on strategic issues rather than day-to-day operations, which is essential for scaling business effectively.

Action Step:

1. Identify tasks for delegation within your team.
2. Hire skilled personnel for operational roles.
3. Set clear KPIs to monitor team performance.

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STAT

Crumbl reached 1,000 stores in under five years.

This rapid expansion underscores the brand's explosive growth potential in a competitive landscape, demonstrating how innovation and strong marketing can lead to extraordinary results.

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RECS

• Scale Hack: Franchise Model — Utilizing a franchise model can accelerate growth and help scale operations without heavy capital investment.
• Deep Dive: A/B Testing Techniques — Learn how to implement A/B testing not just in software, but also in product offerings to understand customer preferences.
• Listen: Marketing Lessons from Successful Brands — Explore case studies of brands that successfully leverage social media to engage customers and grow their businesses.